Zoe Hedin, CFP®

Zoe Hedin is a member of the service team at The BFG and a Certified Financial Planner™.  In 2023, Zoe joined The BFG with over ten years of experience working in the financial services industry. With clients, Zoe’s top priorities are always service, education and partnership. It is in partnership that Zoe aims to not only have clients reach their financial goals but exceed them.   

Zoe lives in Santa Cruz, California and is inspired daily by her husband and daughter. In her free time, Zoe enjoys cooking and going to the local farmers’ market, taking pilates classes, and spending time at the beach with her family.

Zoe’s additional designations are:

• Series 7 General Securities Representative
• Series 66 Securities Investment Advisor Representative
• Series 65 Securities Investment Advisor Representative
• Securities Industry Essentials Licensee